Blue Vanilla Discount Code UK

Blue Vanilla is sold on its own site and through several large retailers at once, and the Blue Vanilla discount code above applies to the brand's own store. That distinction is more useful than it sounds.

About Blue Vanilla

A British womenswear label selling contemporary occasionwear and everyday pieces. Alongside its own website it is stocked by a number of major fashion retailers and department stores, which is unusual for a brand of this size.

Being multi-stocked means the same garment appears in several places, sometimes at different prices and with different delivery and returns terms attached.

What they make

Dresses across day, work and occasion, plus tops, blouses, knitwear, co-ords, jumpsuits and outerwear, with a range that leans towards feminine shapes and seasonal colour.

Occasionwear is the core, and it is the category where fit matters most and where returns are commonest.

Using the multi-stockist position to your advantage

If a large retailer near you carries the label, try the size in a shop and then order the colour you want online. Sizing is consistent across stockists because it is the same garment, and ten minutes in a fitting room removes the entire risk.

Compare the brand's own site against its stockists before ordering. The brand usually has the fullest range and the newest pieces; a stockist may have the piece you want in a sale.

Buying occasionwear sensibly

Order early. Anything bought for a dated event needs time for a return and a replacement, and the week before the wedding is the wrong moment to discover the length.

Check the fastening. A concealed back zip needs a second person; a wrap or elasticated style does not, and that decides how a dress works on the day.

Read the fabric for the season. A satin or a heavy crepe holds its shape and suits a cold venue; a light polyester chiffon is a summer garment and will crease on the journey.

Using a Blue Vanilla discount code

Enter the code at checkout on the brand's own site, since a code for one retailer never works at another. Order two sizes if you are between them, and check the returns window against the date of the event.