Bloom Discount Code UK

Bloom sells artificial flowers rather than fresh ones, which is worth knowing before you use a bloom.uk.com discount code expecting a bouquet to arrive in water.

About Bloom

A British company specialising in faux flowers and lifelike artificial plants, sold as individual stems, ready-made arrangements and greenery for the home.

The category has changed completely in the last decade. Modern faux stems are moulded from real plants and finished by hand, which is why the good ones cost many times what a supermarket stem costs and why they look nothing like the plastic flowers people remember.

What they sell

Single stems to arrange yourself, finished bouquets and arrangements in vases, artificial trees and large plants, foliage and grasses, and seasonal wreaths and garlands.

Buying stems loose and arranging them is both cheaper and better looking than buying a finished arrangement, provided you are willing to spend ten minutes on it.

How to tell a good faux stem from a bad one

Look at the underside of the leaf. On a good stem the veining is moulded into both surfaces; on a cheap one it is printed on the top and the back is flat and shiny.

Check the stem itself. A wired stem can be bent, shortened and shaped to a vase; a rigid plastic one commits you to whatever shape it arrived in.

Real-touch flowers are coated in a soft polymer that feels like a petal. They cost more, they photograph better, and they are the ones worth buying for a stem that sits at eye level.

Colour is the giveaway at a distance. Real flowers of one type vary slightly in tone; a bunch of identical perfect blooms reads as fake from across a room, so mix two or three shades.

Looking after them

Dust is what ages faux flowers, not time. A cool hairdryer on the lowest setting, or a soft brush, keeps them looking new for years.

Keep them out of direct sunlight, because UV fades dyed fabric petals just as it fades curtains, and a south-facing windowsill will bleach an arrangement within a season.

Using a bloom.uk.com discount code

Arrangements and large plants are where the money is, so decide on those before applying the code. Enter it at checkout and expect seasonal and clearance lines to sit outside most offers.