About Dreams

A British bed specialist with a large showroom estate and its own factory, selling mattresses, bed frames, headboards and bedroom furniture. It also owns other bedroom brands alongside its own range.

The showrooms are the advantage worth using. This is the one purchase where ten minutes lying down tells you more than any specification.

What they sell

Mattresses across pocket sprung, foam, hybrid and latex constructions, divan and frame beds, children's beds, headboards, bedroom furniture, pillows and bedding.

Own-brand mattresses sit alongside recognised manufacturers, and the own-brand versions are usually where the price advantage is.

Using a showroom properly

Lie on it for at least ten minutes, in the position you actually sleep in, with your own pillow if you can. Two minutes sitting on the edge tells you nothing.

If you share a bed, try it together. A mattress that suits two people of very different weights is usually pocket sprung or zoned rather than foam.

The in-store bed-matching machines measure pressure distribution and are a reasonable starting point, not a verdict. Treat the result as a shortlist to lie on.

Trials, delivery and the old mattress

Check the trial terms before buying. A comfort guarantee usually allows one exchange within a window, often with conditions about using a protector from day one.

Arrange removal of the old mattress at the point of order. It is far cheaper as part of the delivery than as a separate council collection, and it saves storing a mattress in the hall.

Measure the stairs and the turn at the top. A rolled mattress goes anywhere; a traditional sprung one in a king size does not.

Using a Dreams discount code

Price the mattress, base and headboard as one order, since bed retailers price bundles rather than items. Enter the code at checkout and check whether clearance and ex-display stock is included.