About Mills & Boon

Mills & Boon has been publishing romantic fiction since 1908 and remains the biggest name in the genre in Britain, selling direct from its own shop.

The series, and why they matter

The catalogue is organised into lines rather than presented as one undifferentiated shelf, and knowing them saves a lot of browsing. Modern is contemporary romance, Historical is period, Heroes is romantic suspense, Medical is set in hospitals, True Love and Love Always are the gentler emotional lines, Desire and Dare sit at the warmer end, and Afterglow is the newest addition. Each line has a consistent tone and heat level, so once you find yours the rest of that series is a reliable bet.

Formats and the subscription

Titles come as paperbacks and ebooks, with regular promotions on digital editions, and there is a monthly subscription that posts a set of new releases from your chosen series. The subscription is the reason many readers buy direct rather than from a general bookshop: books in these lines are published in monthly batches and several never reach a high street shelf, so the shop and the subscription are where the full list actually lives.

Finding what you like

The site sorts by trope as well as by series — enemies to lovers, fake dating, marriage of convenience, second chance — which is a more honest way to shop for this genre than by cover. Heat levels differ substantially between lines and are stated, so read that rather than guessing. Free reads and low-priced ebooks are the cheapest way to test a line before committing to a subscription, and the loyalty scheme accumulates on direct orders. If you are buying for someone else, a series they already read is a far safer gift than a title you liked yourself.

Using a Mills & Boon discount code

Choose your books or subscription, add the code before payment, and check what the first and any recurring charge will be.