About Ayu Cosmetics

Ayu Cosmetics is an Irish make-up brand founded in 2015 by the beauty therapist Suzie O'Neill and run from Clane in County Kildare, selling a vegan, cruelty-free range of well over a hundred products. An Ayu Cosmetics discount code is used on the brand's own store, which has a separate British shopfront priced in sterling.

Undertone decides the shade, not depth

Getting foundation right is a question of undertone before it is one of how light or dark you are. Cool undertones read pink or red, warm ones yellow or golden, neutral sits between. A shade at the correct depth but the wrong undertone looks grey or orange, which is what people mean when a foundation does not suit them. Swatch along the jawline in daylight, not on the back of the hand, which is a different colour from your face.

Your concealer is not your foundation shade

These are two jobs needing two shades. Under the eye a brightening concealer sits a shade or two lighter than foundation. Over a blemish on the cheek it must match exactly or it draws attention to what it is hiding. That is why one concealer rarely does both, and why a correct order sometimes feels like a mistake.

Read the little open jar on the back

The symbol showing an open pot with a figure such as six or twelve months is the period after opening: how long the product is good for once you first use it, not from the date you bought it. Liquid foundation typically runs six to twelve months and mascara much less. Write the month you opened it on the base with a marker, because nobody remembers.

Patch test, and know what the label claims

Anything new goes on the inner forearm or behind the ear for a day or two first, particularly with reactive skin. Dermatologically tested means assessed under dermatological supervision; it is not a promise you will not react, and not the same as hypoallergenic. Brushes here are synthetic fibre, which releases less powder than animal hair, so use a lighter hand at first.

Using an Ayu Cosmetics discount code

Enter the code in the basket and check the delivered total, remembering the free-shipping threshold is quoted in euro even on the British store, so the sterling figure you need to reach moves with the exchange rate. Opened cosmetics cannot be returned on hygiene grounds, which makes getting the shade right before you unseal it the whole game.