About Best Direct UK

Best Direct is the British arm of a direct-response television business: household and kitchen gadgets demonstrated in infomercials on its own shopping channel, then sold online and by phone. A Best Direct discount code applies to that catalogue rather than to a high-street range. What is worth knowing first is who actually chooses the products.

The range is developed in Barcelona, not in Essex

The UK company has belonged to a Spanish group since 2008, and the British operation runs from Wickford in Essex under its own broadcast licence for the shopping channel. Product selection, development and the intellectual property sit with the parent and a sister company in Switzerland, so the same items appear under the group's other national brands and in European retail chains. An independent review of a particular gadget can therefore be hard to find under this name.

Two delivery promises that do not match

The site markets delivery in a couple of working days. The contract in the terms is weaker: it commits only to reasonable best endeavours within fourteen days of the order being accepted. Both statements sit on the same site. Plan anything date-critical against the longer one.

The regulator has already ruled on the guarantee

In January 2022 the Advertising Standards Authority upheld a complaint about a teleshopping presentation promoting a thirty-day money-back guarantee. The company argued the guarantee covered unopened goods only and excluded cosmetics on hygiene grounds. The ruling was that a limitation that significant had to appear in the advertisement itself. Read what a guarantee excludes before relying on it.

Postage, and the right that overrides the policy

Their published policy refunds the product price excluding postage and packing. Set that against the law: cancelling inside the statutory cooling-off period for distance selling entitles you to the basic outbound delivery cost back as well. The voluntary thirty-day window is the longer one; the statutory right is the stronger one.

Using a Best Direct discount code

Enter the code in the basket and read the delivered total rather than the item figure, since postage is charged separately and is not returned if you simply change your mind. The order line printed on the site is an 0871 number, which carries a service charge outside inclusive minutes.