About Violet Jordan

Violet Jordan is a British make-up brand built for women in their fifties, sixties and beyond, on the principle that fewer, better products work better than a full drawer of them.

What the range is

The core is a set of multi-use sticks — the Glow & Go line in shades such as Dew, Pearl and Berry — designed to be used on cheeks, lips and eyelids with fingers rather than brushes. Around that sit mascara, a small skincare selection and bundles that combine the two. The whole catalogue is deliberately short, which is the point rather than a limitation: one product doing three jobs is easier to carry, quicker to apply and cheaper than three.

Why mature skin needs different products

The reasoning behind the range is sound and worth stating plainly. Skin gets drier and less even with age, and fine lines appear around the eyes and mouth. Powder and heavy matte foundation settle into those lines and emphasise them, which is why a technique that worked at thirty can look harsher at sixty. Cream and stick formulas move with the skin instead of sitting on top of it, and a sheer wash of colour reads as healthy where full coverage reads as a mask.

Applying it

Warm a cream product on the back of the hand first, then press it into the skin with a fingertip rather than dragging it — pressing keeps it where you put it and blends the edges. Build in thin layers; you can always add more, and taking it away means starting again. Prime dry areas with moisturiser and let it settle for a minute before colour goes on, since product applied to skin that is still tacky will move. If a shade looks too strong in the tube, that is normal for this kind of pigment — the test is on the face, not on the arm.

Because the range is short, the bundles are usually the sensible entry point rather than a single stick — you get the pieces that are designed to work together, and there is less risk of buying one shade that turns out to be wrong on its own. Shade names here describe finish as much as colour, so a berry and a dew in the same set do different jobs.

Using a Violet Jordan discount code

Add the sticks or a bundle to the bag, then type the code into the discount box at checkout and check the new figure.