About Bellfield

Founded in London, Bellfield makes affordable casual clothing for men with a wholesale business behind it, which is why you meet the label in multi-brand shops as often as on its own site. The look is uncomplicated: seasonal colour, printed tees, workwear-influenced outerwear.

Buying direct usually means the fullest size run and the current season in one place, since a third-party stockist carries only what its own buyer selected.

What they make

Jackets and coats, shirts, t-shirts and polos, knitwear, hoodies and sweats, jeans and chinos, shorts and swim, plus a small accessories range.

Outerwear is the category the brand is best known for, and it is also where the specification differs most between two jackets that look alike in photographs.

Judging a casual jacket

Read the lining before the shell. A quilted or fleece-lined jacket is a winter garment; the same shell unlined is an autumn one, and the photographs rarely make that obvious.

Check whether the shell is cotton, a cotton blend or a coated synthetic. Waxed and coated cottons resist a shower and are not waterproof; anything genuinely waterproof will say so and will have taped seams.

On a parka or field jacket, look for a drawcord at the waist and a two-way zip. Both change how the garment sits on a real body rather than on a mannequin.

Getting the size right without a fitting room

Men's casual sizing is inconsistent between brands, so measure a shirt you already own flat across the chest, double it, and compare that with the garment measurement rather than the label size.

Sleeve length is the second thing people get wrong. A jacket sleeve should finish at the wrist bone with a shirt underneath, and a centimetre of extra room matters more in a coat than in a tee.

Using a Bellfield discount code

Build the order across categories before applying the code, since a jacket and two shirts in one basket does better than three separate orders. Enter it at checkout and check whether sale lines and new-season drops are included.