About Bluebella

Bluebella is a London lingerie label built on design rather than on foundation garments. The pieces are architectural, often strappy, and made to be seen rather than to disappear under clothing.

That positioning explains the price. It sits above the high street and well below the French houses, and the customer is usually buying for herself rather than receiving a gift, which is a genuine shift in this market.

What they make

Bras and bralettes across soft, wired and moulded constructions, with matching briefs, thongs and high-waisted shapes sold separately so a set can be mixed.

Beyond underwear the range covers bodysuits, slips, robes, nightwear and loungewear, plus the harness and strap pieces the brand became known for. A men's line runs in a smaller way alongside.

Getting the size right

Bralettes and soft-cup styles size differently from wired bras, and a label that does both requires reading each product's own guidance rather than assuming one size carries across the range.

Band and cup interact: dropping a band size means going up a cup to keep the same volume. If you have not been measured in a few years it is worth doing, because most people wear a band too loose and a cup too small. The product pages carry fit notes that are more useful than the general chart.

Using a Bluebella discount code

Pick the pieces, enter the code in the promotion field at checkout and check the total before you pay. These are listed as Bluebella discount codes, voucher codes and promo codes.

Free delivery here starts above a set order value, which changes the arithmetic on a single bralette against a set. Sale stock is normally excluded from a sitewide percentage, and seasonal collections launched for Valentine's Day or Christmas are usually protected from discounting until the date has passed.