About Choice Store

Choice is a British designer fashion retailer trading from Essex, selling premium and designer menswear and womenswear online as well as from its stores.
It is an independent stockist rather than a label, and that governs everything about the offers: what may be discounted, and by how much, is decided by the brands it carries rather than by the shop.

What they carry

Designer clothing and footwear across outerwear, knitwear, denim, tailoring, trainers and accessories, from established European houses alongside contemporary and streetwear names.
Allocations are seasonal and limited. A size that goes usually does not come back, and the previous season carries the reductions while current arrivals hold their price.

Buying designer clothing online

Sizing follows the label, not the retailer. Italian, French and British houses cut differently at the same nominal size, and a jacket that fits in one brand can be two sizes out in another, so the measurement chart on the product page is worth reading every time.
Read the composition and the country of manufacture on anything expensive. Two similar-looking coats from the same house frequently differ in shell fabric, lining and where they were made, and that is where the price gap sits rather than in the styling.
Free returns change how you should shop. Where they are offered, ordering two sizes and sending one back costs nothing but the wait, and it is a far better use of the policy than guessing and keeping something that does not fit.

Using a Choice Store discount code

Once the basket is right, the code goes in at the checkout, and the total is worth checking before you confirm. These appear as Choice Store discount codes, voucher codes and promo codes.
Stockists are restricted in what they may reduce, so a sitewide offer here usually publishes a list of the brands it excludes, and the most in-demand names are normally on it. Clearance and new-season arrivals fall outside most codes, for opposite reasons.