About Kaiia the Label

Kaiia the Label is a British womenswear brand built around casual and athleisure pieces, sold online at prices that sit well below the designer end of the market.

What the range is

Co-ord sets are the signature: matching joggers and hoodies, zip-throughs and sweatshirts, tracksuits in a run of seasonal colours. Around them sit oversized tees and crop tops, sports bras and leggings, wide-leg and cuffed joggers, shorts, rugby shirts, knitwear, denim and outerwear. There is a Curve Fit collection extending the sizing, and a student discount on top of anything else running.

Buying a co-ord that actually matches

The pitfall with sets is that the top and the bottom are often sold as separate items, so it is possible to order a size 10 hoodie and a size 12 jogger in what looks like the same colourway and receive two slightly different dye lots. If you want a set to match exactly, order both halves at the same time rather than adding the second piece a month later, when the batch may have changed.

Fabric and fit

Most of this is a cotton and polyester loopback or brushed fleece with a little elastane. That blend holds its shape and survives washing, but it is sensitive to heat: a hot wash and a tumble dryer will shrink the cotton content and take the softness out of the brushed face, which is what people mean when they say a tracksuit "went hard" after a few weeks. Wash cool, inside out, and dry flat or on a line. Loungewear is designed oversized here, so if you want a close fit, size down rather than up, and check the model's height and size on the product page, which is a better guide than the size label alone.

Because the colour palette changes every season, a set bought now will not necessarily be matchable next spring, so anyone who wears the same combination constantly is better off buying a second set of the pieces they live in while the colourway is still stocked. The sale section is where last season colours end up, and it is the sensible first place to look if you are not fussy about the exact shade.

Using a Kaiia discount code

Enter the code in the basket window that slides out, and the saving shows against the subtotal straight away.