About Modlily

Modlily is an online womenswear shop built around swimwear and easy everyday pieces, with a catalogue that runs wide rather than deep and a size range that extends well beyond the high street norm.

Swimwear is the anchor

The swim section is the reason most shoppers arrive: tankinis, one-pieces, bikinis and cover-ups in a large spread of prints, with a noticeable emphasis on styles offering more coverage than a standard bikini. Tankinis in particular are ordered as separates, which solves the common problem of a body needing two different sizes top and bottom. Alongside swim sits the usual seasonal wardrobe of tops, dresses, knitwear and trousers.

Plus size, treated as a real category

Extended sizes are integrated through the catalogue rather than confined to a token section, which is a meaningful difference for anyone used to finding three items in a separate menu. As always, the size label matters less than the measurement chart, and the chart is per garment rather than universal across the site.

Measure, then order

This is the single most useful habit with any online-only fashion brand. Take bust, waist and hip measurements with a tape, then compare them against the chart on the individual product page rather than assuming the size you wear elsewhere. Fabric matters too: a woven cotton dress has no give, while a jersey or elastane blend will forgive a centimetre in either direction. Reading the customer photographs and comments on a listing tells you more about the real fit than the studio images do.

Delivery times and returns

Items ship from overseas warehouses, so quoted delivery windows are longer than for a domestic retailer and vary by item. Check the estimate on the product page before ordering for a specific date such as a holiday, and add buffer time. Read the returns policy before buying several sizes to try: return shipping and the window for starting a return are the details that decide whether ordering multiples is sensible or expensive.