About Peacocks

Peacocks is one of the oldest value chains on the British high street, trading since the nineteenth century and named after the family that founded it in Warrington. It went through administration at the start of this decade and came out under new ownership, with a smaller estate of shops and a larger online business.

The proposition did not change with the ownership. It competes on price rather than on labels, and the range is built for people buying several things at once rather than one considered piece.

What it stocks

Womenswear is the largest part: dresses, tops, knitwear, jeans, coats, workwear and nightwear, with plus sizes running through most categories rather than sitting in a corner of the site.

Menswear covers shirts, jumpers, jeans, jackets and loungewear, and there is a children's range from baby upwards. Footwear, bags and accessories fill the gaps, and homeware appears seasonally.

Shopping the price, not the code

Value retailers work differently from mid-market ones. The everyday prices are already the pitch, so reductions arrive in waves of clearance rather than as permanent markdowns, and multibuy offers on basics run more or less continuously.

That means the honest comparison is not code against no code, but code against whatever multibuy or clearance is running that week. On a basket of five basics the standing offer will often beat a percentage.

Using a Peacocks discount code

Once the basket is ready, type the code into the discount box and check the new total before you pay. You will see these written as Peacocks discount codes, voucher codes and promo codes, and there is nothing different behind the three names.

Two exclusions are worth expecting. Clearance lines usually sit outside a sitewide offer, and codes with a minimum spend are pitched at a level that assumes more than one item, which suits how the shop is stocked. Delivery and collection charges are normally calculated after the discount rather than before it.