About Xiaomi UK

Xiaomi is a Chinese manufacturer that built its position by selling hardware at very slim margins and making money elsewhere. The result is phones and devices with specifications that would cost considerably more from the established brands.

The company has since grown well beyond phones into an ecosystem of connected home products, which is the strategy that distinguishes it from most handset makers.

The sub-brands

Worth understanding before comparing models. Xiaomi is the main line, carrying the flagship phones and the strongest cameras. Redmi sits below it as the value range, where most of the volume is. POCO is aimed at performance per pound, usually with a strong processor and compromises elsewhere.

A Redmi and a Xiaomi phone at similar prices are built to different priorities, so read the specification rather than assuming the family name indicates quality.

Beyond phones

The connected home range is extensive: robot vacuums, air purifiers, security cameras, lighting, kettles and scales, all designed to work through one app.

Electric scooters are a substantial product line, and it is worth repeating that private e-scooters cannot legally be ridden on public roads or pavements in the UK. Wearables, tablets, televisions and audio complete the catalogue.

Using a Xiaomi discount code

Add the device, enter the code at the checkout and confirm the total before the order completes. These are listed as Xiaomi discount codes, voucher codes and promo codes.

Offers here are typically attached to a named product series rather than applied sitewide, which is why several can be live at once and only one will match your basket. Launch promotions on new phones are usually bundles including earbuds or a band rather than price cuts. Flash sales run frequently and are time-limited rather than code-based.