About XY London

XY London is a British footwear label selling trend-led women's shoes online, priced well below the designer styles it takes its cues from. New shapes arrive constantly rather than in two seasonal drops.

The proposition is speed rather than longevity. These are shoes bought for an event, a season or a look, and the pricing is set with that in mind.

What they sell

The heel range runs from a low block through kitten and stiletto to a chunky platform, alongside courts, mules and slip-ons. Boots run from ankle styles through knee-high to over-the-knee, with flats, sandals and trainers filling out the everyday end.

Bridal and occasion footwear is a distinct part of the range, including the dyeable and embellished styles that wedding parties look for. A bag line runs alongside: crossbody, shoulder and tote shapes chosen to sit with the shoes.

Buying shoes unseen

Fit is the whole risk with footwear bought online, and it is worth spending five minutes on before ordering. Measure the foot in centimetres against the size guide rather than trusting the number you usually take, because a trend brand's lasts vary between styles far more than a heritage shoemaker's do.

Heel height and toe shape decide comfort more than the size does. A pointed toe borrows length from the foot, so the size that fits a round-toe boot may pinch in a court. Free returns make ordering two sizes a sensible tactic on anything you have to stand up in all evening.

Using an XY London discount code

Choose the pair, enter the code in the promotion field at checkout and confirm the total before you order. These appear as XY London discount codes, voucher codes and promo codes.

Two mechanics run here regularly: a welcome discount on a first order, and spend-and-save thresholds that reward a larger basket. They rarely combine, so work out which of the two suits what you are buying. Sale styles are usually carved out of a sitewide percentage, and clearance on a discontinued colour will normally beat any code outright.